Product photography speaks the brand’s truth. It does more than express the idea of the brand – it starts real conversations. High-quality photography represents a brand’s values and image.
Product photography does more than express the idea of the brand – it starts real conversations
With a great photograph, we can show the care, creativity and craftsmanship that’s gone into each product and the brand as a whole. A great photograph also sells better than a simple cut-out image.
What makes the difference with product photography?
Studies have also shown that surface impact – how hard, soft, smooth or fluffy a product feels – influences our feelings and whether we buy. This is a problem for e-comm but good photography can change this by accurately picturing the details of products.
I came from the marketing world. While most photographers were interested in taking photos of roots, rocks and their girlfriends, my trajectory was completely different. From the very beginning, I wanted to use my skill to help sell things.
When a product photography is done correctly, it will help to create a good impression and improve conversion rate.
A customer isn’t just buying the product but the brand and the brand must be seamlessly represented across all media.
The value of visual advertising
It’s important to understand the fundamentals of why humans often prefer a “visual-first” environment. Images stick with readers longer and are more likely to give you a greater return on your content investment. Customers need to be able to visualise a product properly – colour, texture, size.
For me, it’s really about breaking down the boundaries between screen and customer with photography.